Who We Are

75% of young people define themselves by the music they love and the causes they care about.
Who We Are

75% of young people define themselves by the music they love and the causes they care about.

SGP was independently founded on the notion that shared experience shapes the human condition— our daily habits and identities. When people come together, culture happens. And culture defines our way of life.
Created by seasoned operatives at the nexus of entertainment and politics, we’ve assembled a unique set of proprietary tools, strategies, systems, and industry relationships to build a cutting-edge full-service impact concert & events ecosystem.
It’s time to stop thinking of concerts & events as just moments and start thinking of them as key steps in our movement toward an equitable future.

Clients work with us to drive tangible change in their audience engagement. By meeting people where they are across music and cause-affinity, we can unlock new opportunities to organize, fundraise and curate their brand power.