SoundsGood Presents · 2019
Bernie Sanders x Jack White
Jack White played a six-song set for Bernie Sanders in Detroit on October 27, 2019. Rep. Rashida Tlaib spoke and endorsed Sanders at the same event.
6
song headline set
Detroit
hometown booking
Endorsement
Rep. Rashida Tlaib, on stage
The situation
The 2020 campaign was building in Michigan and needed a Detroit moment with local weight behind it.
The task
Book a hometown headliner and pair the music with a real endorsement.
What we did
Booked Jack White for a six-song set and built the run-of-show around Rep. Rashida Tlaib's endorsement.
The results
Tlaib endorsed on stage, and Detroit set the template for pairing music with endorsements through the primary.
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