SoundsGood Presents · 2019
Bernie Sanders x New Power Generation
Bernie Sanders saw in 2020 with a New Year's Eve party in Des Moines, five weeks out from the Iowa caucuses, with Prince's New Power Generation playing.
New Year's Eve
Des Moines
5 weeks out
from the Iowa caucuses
New Power Generation
Prince's band
The situation
Iowa was five weeks out and the campaign wanted organisers in state over the holidays rather than at home.
The task
Give organisers a reason to stay in Des Moines through New Year's Eve.
What we did
Booked New Power Generation, Prince's band, and produced the campaign's New Year's Eve party around them.
The results
A full room of organisers on the last night of the year, heading into the caucus sprint together.
Watch
Bernie's Big New Year's Bash - official stream