SoundsGood Presents · 2016
Bernie Sanders x RHCP (Fundraiser)
The Red Hot Chili Peppers played a Feel the Bern benefit at the Theatre at Ace Hotel in downtown Los Angeles on February 5, 2016, with artwork by Shepard Fairey. One night, 1,500 fans, $450K raised.
1,500
capacity
$450K
raised in one night
Shepard Fairey
campaign artwork
The situation
The Sanders campaign needed to raise real money fast ahead of the first primaries, without the big-donor apparatus every rival already had.
The task
Build a one-night benefit in Los Angeles that raises from the campaign's own base.
What we did
Concert-rally producer of the Red Hot Chili Peppers for a Feel the Bern benefit at the Theatre at Ace Hotel and brought in Shepard Fairey on artwork. Kept the room at 1,500 - small enough to feel like a show, big enough to matter.
The results
$450K raised in a single night, and a format the campaign came back to for the rest of the cycle.
Watch
Ace Hotel benefit - fan multicam