SoundsGood Creative · 2026
Final Red Card
40,000 red cards went out at the World Cup final in East Rutherford - a protest of FIFA president Gianni Infantino and Donald Trump after a political intervention overturned Folarin Balogun's red card suspension. Security confiscated 10,000 of them.
40,000
red cards distributed
10,000
confiscated by security
World Cup final
East Rutherford, NJ
The situation
A political intervention had overturned a US player's red card suspension, and Way to Win and Movement Voter Project wanted the crowd to answer it.
The task
Put a protest into the World Cup final, in the language of the game.
What we did
Produced and distributed 40,000 red cards to fans arriving at the stadium.
The results
40,000 cards distributed and 10,000 confiscated by security - the confiscation became part of the story.
In the press
10 pieces of coverage