SoundsGood Presents · 2021
I'm Every Womxn
The follow-up to Elect Black Womxn for Opportunity PAC, with Chaka Khan and Andra Day. It did ten times the audience of the first film.
100K
views
10x
the audience of the first film
Chaka Khan
headline
The situation
Elect Black Womxn worked, and Opportunity PAC wanted to run it again bigger.
The task
Scale the format up without losing what made the first one land.
What we did
Booked Chaka Khan and Andra Day, and put the extra budget into production and paid distribution rather than more names.
The results
100K views - ten times the audience of the first film.
Elsewhere