SoundsGood Presents · 2016
New Alternative Music Festival
The New Alternative Music Festival gathered independent artists with different sounds and shared values - no sponsors, no branded content, no backdoor advertising. Two days at Asbury Park's Convention Hall.
3,000+
attendees
2 days
Asbury Park Convention Hall
National music press
Pitchfork, Stereogum, BrooklynVegan
The situation
Independent music was being absorbed by corporate money, and no festival existed that refused it outright.
The task
Book a two-day festival with no sponsors, no branding, no contracts, and no agents.
What we did
Booked independent artists across two days at Asbury Park's Convention Hall, with after-shows and a vendor fair, and kept the bill free of sponsorship.
The results
3,000+ people over two days, and national music press that carried the argument about corporate consolidation further than the festival itself.
In the press
8 pieces of coverage