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SoundsGood Creative · 2020

Bernie 2020 Sessions

A run of Unplugged-style documentary shorts made as campaign programming and livestreamed nationally, featuring Neil Young, The Free Nationals, Jim James, Sarah Lee Guthrie, MAX, and Andre Cymone.

ClientBernie 2020
CategoryContent / Film
LocationLos Angeles, CA
Bernie 2020 Sessions
6
artists
National
livestream
Unplugged-style
documentary format
The situation

The campaign had more artist support than it had stages, and a rally only reaches the people who can get to it.

The task

Build a content format that turns artist endorsements into programming the campaign can livestream anywhere.

What we did

Produced a run of Unplugged-style documentary shorts pairing performance with testimonial - Neil Young, The Free Nationals, Jim James, Sarah Lee Guthrie, MAX, and Andre Cymone - and livestreamed them as campaign programming.

The results

A repeatable format that put artist endorsements in front of a national audience without a venue, a crowd, or a travel budget.

Watch
Digital rally with Neil Young and Jim James
In the press
4 pieces of coverage
Next caseFlags in the Stands