SoundsGood Presents · 2016
Bernie Sanders x Vampire Weekend, Dirty Projectors
Vampire Weekend and Dirty Projectors played Bernie Sanders' Washington Square Park rally on April 13, 2016 - 35,000 people in the middle of Manhattan, with Spike Lee, Shailene Woodley, Tim Robbins, and Rosario Dawson on the bill.
35,000
turnout
Washington Square Park
free, open to the park
National + music press pickup
The situation
The New York primary was days away and the campaign needed a moment big enough to carry the city.
The task
Put a free show in Washington Square Park and fill it.
What we did
Concert-rally producer of Vampire Weekend and Dirty Projectors, and built the speaker bill around them - Spike Lee, Shailene Woodley, Tim Robbins, and Rosario Dawson.
The results
35,000 people turned out, the campaign's largest crowd to that point and the defining image of the New York primary.