SoundsGood Creative · 2021
For the People Act Campaign Launch Video
The launch film for Un-PAC's For the People Act campaign, made to pull Millennial and Gen Z voters across party lines behind federal voting rights and campaign finance reform. Released March 2021.
March 2021
launch
Millennial + Gen Z
target audience
For the People Act
voting rights + campaign finance
The situation
Un-PAC was launching a youth campaign for the For the People Act with no public identity yet.
The task
Make the launch film that introduces the campaign and the ask in one go.
What we did
Wrote, produced, and delivered the launch film, and built the media plan behind it.
The results
The campaign launched in March 2021 off the back of the film, with the cross-party youth framing that carried it through the year.
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