SoundsGood Creative · 2022
Ron Johnson 'Bullshit' Sculpture
A life-size sculpture of Senator Ron Johnson made entirely of dried cow manure, toured around Milwaukee in September 2022. He'd called climate change bullshit, so we made the point literally.
Life-size
cow manure sculpture
Milwaukee
September 2022
Earned media
local + national pickup
The situation
MoveOn wanted Wisconsin voters talking about Ron Johnson's climate record in the closing weeks of the Senate race.
The task
Make one object that says it faster than an ad can.
What we did
Built a life-size sculpture of the senator out of dried cow manure - a scatue - and toured it around Milwaukee through September.
The results
A stunt that wrote its own headline, off a fraction of an ad budget.