SoundsGood Presents · 2022
Youth Latino Voter Concert (GenteFest '22)
Major youth GOTV concert-rally with Snow Tha Product, Fuego, and keynote speaker Dolores Huerta - now an annual concert brand.
2,500
total attendees
5M
total impressions
Local + regional earned media
The situation
Equis Labs and LOUD for Tomorrow needed to mobilize Latino youth voter turnout in key battleground districts.
The task
Produce a major youth GOTV concert-rally at the Visalia Fox Theatre.
What we did
Booked major Latino recording artists including Snow Tha Product and Fuego, plus featured keynote speakers like the legendary Dolores Huerta. Focused on data acquisition and turnout - surpassing all target metrics.
“The concert was like a dream. SoundsGood exceeded our wildest expectations.”
Jose Orellana, LOUD 4 TMRW Executive Director
The results
2,500 attendees and 5M impressions. Clients and their donors were so pleased they doubled down on the GenteFest concert brand and now plan to host it annually.